CRO White Papers

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The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Enterprise

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

Google+ Guide
sponsored by Oracle Corporation
WHITE PAPER: This guide explores some best practices for utilizing Google+ as an effective user engagement strategy.
Posted: 27 Mar 2014 | Published: 31 Dec 2013

Oracle Corporation

Proactively Manage Service Levels - How to Improve Customer Experience, Avoid Penalties, Improve Performance, and Increase Agility
sponsored by Automic
WHITE PAPER: This whitepaper starts by exploring the challenges of meeting SLAs in this new world that we find ourselves in. It then goes on to highlight the critical capabilities needed to proactively manage SLAs and explains how the Automic Business Automation platform provides the capabilities.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Automic

How to Give a Killer Presentation: Lessons from TED
sponsored by Citrix Online Go To Meeting
WHITE PAPER: In this article, TED's curator describes the process that TED uses to prepare speakers for their presentations- suggestions that are helpful for presentations in any setting.
Posted: 04 Jun 2014 | Published: 30 Jun 2013

Citrix Online Go To Meeting

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

The State of Cloud Integration Today
sponsored by MuleSoft
WHITE PAPER: Read this report today, which details the findings from a survey measuring the success of SaaS applications with existing enterprise assets that have been deployed by IT leaders across various industries. Inside, discover that organizations need to develop a hybrid integration strategy in order to fix performance issues.
Posted: 20 Dec 2013 | Published: 20 Dec 2013

MuleSoft

Get Started with Social Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term.
Posted: 31 Dec 2013 | Published: 31 Dec 2012

Oracle Corporation