RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
CASE STUDY:
In this brief case study, find out how AutoTrader developed a mobile application that enabled advertising consultants to easily access reports and other business-critical information on-the-go, in a meeting, or wherever they might be.
WHITE PAPER:
In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
WHITE PAPER:
One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
CASE STUDY:
This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
WHITE PAPER:
In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
sponsored by Canon Information & Imaging Solutions
EGUIDE:
This E-Guide examines how technologies are redefining sales roles, and provides insight into how businesses are re-evaluating sales management strategies – from hiring to compensation to internal business processes – to get ahead of the competition.
sponsored by Canon Information & Imaging Solutions
VIDEO:
Many savvy sales teams already have easy access to customer data on mobile devices and laptops, but for most companies, printing estimates on-the-go is still a challenge. In this brief video, learn how Forms and Print Services for Salesforce lets you easily create a well-organized estimate that can be previewed or printed to any printer.
EGUIDE:
The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
EGUIDE:
In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
