Customer Retention Research
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Permissions and Preferences: Let's Rethink This
Sponsored by: Message SystemsThis insightful resources explores the changing landscape of email marketing and explains why customer engagement, rather than permissions, is the most valuable asset you have for effective customer relationship management and successful marketing campaigns.
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How to Send Zillions of Emails a Day
Sponsored by: Message SystemsMany organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right.
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Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective
Sponsored by: SiteCoreThis resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.
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Architected for Personalization: How Sitecore's coupled architecture enables individualized web experiences
Sponsored by: SiteCoreThis resource examines the crucial role that content management systems (CMSs) play in delivering a personalized customer experience, and outlines key factors that your organization should consider in order to make the CMS selection process a success.
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CMS selection drives customer experience: A guide for marketers & developers
Sponsored by: SiteCoreContent management systems (CMSs) now play a critical role in delivering an excellent customer experience. This resource highlights the key criteria you should consider when selecting a CMS to ensure interoperability with the rest of your customer experience management tools.
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Bridging Channels Strengthens Customer Relationships
Sponsored by: InforCustomers are using a variety of channels to interact with businesses, but if your company cannot cohesively connect across all channels, you could lose customers and revenue. Download this white paper for advice from industry experts on how to maintain a multichannel customer relationship, leading to longer, more beneficial customer relationships.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Online Testing for Site Optimization: 101
Sponsored by: WebTrendsWeb site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
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Taking Control with Marketing Optimization
Sponsored by: WebTrendsCustomers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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The State of Customer Analytics: Taking a Proactive Approach to Loyalty and Retention
Sponsored by: IBMIn today's highly competitive market, it is more important than ever to provide top-tier customer service, and successful businesses know the key to this is leveraging a customer analytics initiative. Read this resource to learn the ins and outs of customer analytics and the tools you'll need to implement a successful analytics program.
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Landing Page Optimization: Best Practices to Lift Conversion
Sponsored by: WebTrendsYour landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
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Sales Executive Strategy Brief
Sponsored by: Oracle CorporationIn this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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Oracle’s CRM Cloud Service Powers Innovation
Sponsored by: Oracle CorporationOracle customers, Breg, Key Energy Services, and iRobot describe how Oracle's CRM Cloud service powers innovation and drives their businesses forward.
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Drive social intelligence to engage with customers in ways that were previously impossible.
Sponsored by: Hewlett-Packard CompanyIt's now possible to leverage social intelligence by combining insight from your customers' social media behavior with the classic customer intelligence from conventional marketing and CRM. Access this helpful resource to start on the path to gain the full potential of social intelligence.
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Creating Brand Advocates – Connected intelligence & Brand Advocates
Sponsored by: Hewlett-Packard CompanyIn this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand.
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Grow Your Business With Existing Customers
Sponsored by: Citrix Online Go To MeetingThis brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul.
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Deprioritizing DMARC Can Lead to Disaster
Sponsored by: Message SystemsEmail is obviously an extremely profitable tool for businesses, but email scams and threats are an ongoing worry. Watch this video to learn about the importance of brands adopting Domain-based Message Authentication, Reporting and Conformance (DMARC) standards to protect their end-users who are receiving mail.
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Business 2020: Engaging with the Technology Enabled Customer
Sponsored by: Oracle Corporation UK LtdAs more and more people share things about themselves via the internet, the more opportunity companies have to glean important data about their customers. Check out this e-zine to learn how your business can successfully harness the power of social media and technology to improve customer experience management (CEM).
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Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits
Sponsored by: Pitney Bowes Group 1 SoftwareThis whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications.
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The Secret to Reducing Churn: Leveraging Analytics for Better Customer Insight
Sponsored by: Pitney Bowes Group 1 SoftwareLeveraging analytics in your telecommunications business can greatly increase customer insight and improve the customer experience. This white paper details how you can benefit from using a proactive, customer focused, results-oriented analysis approach. View now to learn more!
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
Sponsored by: Limelight Networks, Inc.This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
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CIO Handbook: Personalizing the Customer Experience
Sponsored by: SearchCIO.comCIOs must marry online and physical offerings to personalize business interactions for each and every customer in today's collaborative world. Find out how leading businesses are paving the way with top-notch customer experience strategies.
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How Foglight Makes User Experience Management a Reality: Three Case Studies
Sponsored by: Quest Software, now a part of DellIn this case study, discover the ways in which user experience management technologies are changing the face of consumer analytics and customer relationship management.
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Gartner Customer Strategies & Technologies Summit 2013
Sponsored by: GartnerIn this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now.
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How Smart Insurance Carriers are Turning Information Complexity into a Distinct Competitive Advantage
Sponsored by: Kofax, Inc.This comprehensive webcast explores how advanced information capture and case management capabilities can address new market demands and create better engagements throughout the customer lifecycle.
