Campaign Management Research
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The State of Marketing 2011: Unica’s Annual Survey of Marketers
Sponsored by: Unica Corporation - An IBM CompanyThis is the current report based on a survey of almost 300 online and direct marketers representing a comprehensive mix of companies by location, revenues and industry. Explore the response to new developments, continuing trends and the market.
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A Marketing Pilot for FTTH Network Rollout
Sponsored by: ECI TelecomOperators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Partner Channel Management: Build Stronger Partnerships for Stronger Profits
Sponsored by: SAP America, Inc.This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
Sponsored by: TIBCO Spotfire DivisionThis Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Seven Email Marketing Refreshes
Sponsored by: Bronto SoftwareThis whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
Sponsored by: Silverpop Systems Inc.It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
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That Was Then This Is Now: The New Rules of Email Marketing
Sponsored by: Silverpop Systems Inc.In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
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VW Credit, Inc.
Sponsored by: AspectImplementing Aspect eWorkforce Management and its Perform enhancement enabled VCI to optimize its agent performance by allowing better forecasting and more accurate planning, as well as more effective scheduling.
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Ten Tips for Effective Lead Management
Sponsored by: MarketoLearn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
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NetAcuity: The Industry Standard for IP Intelligence Technology
Sponsored by: Digital ElementNetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
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Case Study: ArcSight, Inc.
Sponsored by: TechTargetArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
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Oracle Siebel CRM on Demand Analytics Demo
Sponsored by: Oracle CorporationPredictive analysis can allow your company to make better business decisions, faster. Attend this Webcast to learn how you can gain a competitive edge with real-time Oracle Siebel CRM On Demand Analytics.
